
About Figo
Who we are
Figo is a fitting-technology company for fashion. We put a real fitting room inside online stores: the shopper measures once, and every product page from then on shows the size that actually fits them — not a chart written for an average nobody is.
Mission
Promise
Values
The founders
Three people, one mission.
Chief Executive Officer — CEO
Shaked Frenkel
Sets Figo's direction and sits with the brands themselves. Started from the returns desk: if a garment comes back, someone measured wrong — and that is an engineering problem, not a matter of taste.
Chief Technology Officer — CTO
Alexander Mankovetski
Builds the measurement engine: computer vision, body models and garment specs turned into centimeters you can trust. Obsessed with the gap between a recommendation and the truth in the mirror.
Chief Marketing Officer — CMO
Maoz Sadeh
Brings Figo to market and keeps the language honest. Translates measured data into the one sentence a retailer needs before saying yes.
Online fashion asks people to buy clothes they were never allowed to try on.
Figo closes that gap. One measurement, kept with the shopper, turned into a size the brand can stand behind — fewer returns for the store, less doubt at the moment of purchase.
Want to see the fitting room on your site?
What Figo does best, seen live — on a real item from your catalog.
