Fitting intelligence for fashion brands

Better fit.
Higher conversion.
Fewer returns.

FIGO helps fashion brands turn size uncertainty into confident purchases through AI-powered garment visualisation and precise size recommendations.

Figo — fitting technology behind fluted glass

Get to know FIGO

Changing the way the world shops for fashion online.

FIGO is a Fashion-Tech company developing measurement and personal-fit technology for online fashion shopping. We combine artificial intelligence, body-shape analysis and visual rendering to turn choosing a size from a guess into a data-driven decision.

We founded FIGO out of the understanding that one of the biggest problems in online fashion retail is still unsolved: shoppers don't really know how a garment will look on them or which size will fit.

Generic size charts, uncertainty and ordering several sizes of the same item have become an inseparable part of the shopping experience. The result: hesitant shoppers, abandoned carts, returns and significant costs for brands.

We're here to change that.

Using advanced technology, FIGO creates a personal avatar based on photos and body data, letting shoppers see how fashion items look on them, compare sizes and get a personalized size recommendation for every item.

For shoppers, it's a safer, more personal and more intuitive shopping experience.

For fashion brands, it's a tool built to increase conversion rates, reduce returns and improve both the shopping experience and profitability.

FIGO was founded by Shaked Frenkel, Alexander Mankovetsski and Maoz Sadeh, from a shared vision to combine technology, artificial intelligence and a deep understanding of digital commerce.

FIGO — The Future of Fashion Fits You.

The promise

Make fit a certainty, not a guess.

Online, shoppers can't try clothes on — and brands can't know whether the size they chose will actually fit. That gap creates hesitation, abandoned carts and costly returns.

Figo closes the gap with measurement-based fit recommendations. When shoppers know what fits, they're more confident buying — and brands spend less fixing the guesswork.