Figo
Fitting intelligence for fashion brands

Try it on
before you buy it.

Measurement-based sizing for fashion brands. Helping shoppers choose confidently and reducing size-related returns.

It looks right. But will it fit?

Every shopper has a different body. Every brand has a different size system. The result? Fit becomes a guess.

One shopper. Five size charts.

Every brand sizes differently. Shoppers are left to figure out what their size means from one brand to the next — and every moment of doubt puts the purchase at risk.

Fit uncertainty costs the sale.

When shoppers can't trust the fit, they hesitate. And hesitation kills conversion, while a poor fit drives returns.

01 — MEASURE

Measured, not guessed.

Figo turns your everyday images into a personalized avatar that visualizes your fit recommendation.

02 — RECOMMEND

Your fit, figured out by us.

Figo matches your measurements with the brand's sizing and fit data to recommend the size that's right for you.

03 — PURCHASE

The box arrives. No surprises.

A personalized recommendation gives shoppers the confidence to buy.

04 — FIT

Her body. Her fit.

A recommendation built around the shopper, not the model.

Better fit. Better business.

Reduce returns. More confident shoppers. Better conversion.

Figo — fitting technology behind fluted glass

Who we are

A fitting room, built into your store.

Figo is a fitting-technology company for fashion. We give brands a measurement-based sizing layer — so every shopper buys the size that fits, the first time.

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The promise

Make fit a certainty, not a guess.

Online, shoppers can't try clothes on — and brands can't know whether the size they chose will actually fit. That gap creates hesitation, abandoned carts and costly returns.

Figo closes the gap with measurement-based fit recommendations. When shoppers know what fits, they're more confident buying — and brands spend less fixing the guesswork.

For the shopper

No more guessing between sizes. Figo connects the shopper's measurements with the garment's fit and gives them one clear recommendation.

For the store

Fewer size-related returns, less hesitation at checkout, and better conversion, powered by real fit data across your catalog.

The full story

For stores

What Figo does for your brand.

Increase Conversion

When shoppers know what fits, they spend less time hesitating — and more time buying.

Increase Upsells

A personalized fit recommendation removes one of the biggest friction points in online fashion.

Reduce Returns

Better fit before checkout means fewer size-related returns after delivery.

Questions from brands

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Let's talk about your store.

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See it live

See what fit intelligence looks like in action.

Book a live session and see how Figo works with garments from your brand's catalog.